Facebook is to marketing what space was to man – a vast frontier which is dangerous, yet lucrative. There are untapped resources in both places, virtual and astronomical. To be able to take advantage of marketing on Facebook, you have to know what it takes to find success, and this article explains it all.
A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. You need to monitor your wall, and any direct messages you receive. Reply to everyone that you can, and make sure that you’re replying to complaints first.
While you want to advertise your products, this should not be the only content that is present on your Facebook page. You should share any information that you feel is relevant to your business. If people think that making money is your only goal, they will be hesitant to work with you.
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Be sure to update your Facebook page regularly. It doesn’t matter how great your Facebook page is. If you’re failing to update on a regular basis, you could be losing the attention of your customers. Make sure you post to the page often and answer any customer questions or feedback in a timely manner.
Do not post so much on your Facebook page that people will begin to feel too saturated by you. You want to give them something to think about, so let a little space flow in between each posting. Facebook recommends new page owners post no more than once or twice a week.
Don’t think of your fans as numbers. That’s a big no-no in Facebook marketing. You aren’t collecting numbers, you are building brand champions. You are creating a community of people who love your company or brand. Treat them with the respect that they are due. These people can make a difference for your company.
Make a group dedicated to your business. It will consolidate a lot of things for you, allowing you to answer questions and communicate with your followers. You can give your customers valuable information and let the whole group in on deals and promotions. A Facebook page will allow you to get to better know and understand your customers.
Promote your Facebook page all over the place. Share the link to your social media profile on your website, on your personal page, on your blog, on your friends’ pages and anywhere else you can think of. The more exposure your page gets, the better it is for your business.
Ask questions on your Facebook page. In order to learn more about your audience and what they like and don’t like, ask questions to get them talking. Encourage them to answer, and you can even be part of the conversation, too. The more you can get your fans to talk, the better.
With all of these tips in mind, prepare to begin your Facebook campaign planning process. Sit down and get to work creating goals, figuring out your target audience and deciding why you’re doing what you want to do. Once you have the answers, you’ll be ready to reach for success.
